Tab Placement for Self Mailers

New postal tabbing regulations are going into effect January 5, 2013. We've studied and parsed the many (many!) ways of tabbing self mailers and put together this handy cheat sheet of the most popular mailing designs and tab placement. (For our blog on tabbing booklets, you can go here.)

Of course, there will always be a mailpiece with an odd fold - all you have to do is give us a call at 858.513.7740, or email us at info@ and we'll be happy to dispense tab advice.

For more information on Post Haste Mailing Services, visit, or email us at:

Time to Change from the Postnet to the Intelligent Mail Barcode

If you're still using the old Postnet barcodes on your mail,  it's time to switch to the Intelligent Mail Barcode (IMB). As of January 13, 2013, the Post Office is eliminating the Postnet barcode. That means to receive any postal discounts, you'll have to use the IMB.

The new IMB will be required for both outgoing and business reply mail. Not to worry - Post Haste Direct Mailing uses the IMB on all outgoing mail. But if your company is one of those that prints thousands of reply envelopes at the beginning of each year, you only have the rest of 2012 to use them up.

Postnet Barcode:

Intelligent Mail Barcode:

For more information on Post Haste Mailing Services, visit, or email us at:

How to Take Advantage of Every Door Direct Mail

If you're ready to add another dimension to your advertising program, Every Door Direct Mail (EDDM) from the Post Office may be for you.

With the lowest postage available (14.5 cents per piece), EDDM is aimed at smaller businesses that want to saturate specific areas with an advertisement. And while the program is fairly straightforward, if you don't have the time (or the desire) to do it yourself, give us a call (858-513-7740) or send us an email. Whether it's answering questions or handling the job for you, Post Haste Direct Mailing is here to help.

Here are the steps that will allow anyone to begin using EDDM:

Step 1 - Register With the PO for a Business Account

Log into the USPS Business Customer Gateway and create a USPS business account. Select New User Registration near the top right of the page and follow the instructions. You'll be assigned a customer registration ID number (CRID) during this process. Write it down because you'll need it later!

Step 2 - Define Who You Want to Reach

Log into your new USPS business account. Under the Mailing Services section, select Every Door Direct Mail. This will take you to the welcome page for the EDDM online mapping tool. Click the blue Get Started button.

Now you're going to decide who you want to mail to. Choose your target area by indicating a city, county, zip code or radius around an address. Select the carrier route type (city, rural and/or PO Boxes) and either residential/business or just residential. click Submit.

The next screen will contain a list of carrier routes for the parameters you keyed in. You can omit any routes by unchecking the box next to each. On the right will be the total number of addresses you will mail to, based on your selection. This is how many mailers you'll need  to print. Remember, the minimum mailing is 200 pieces, and the maximum is 5,000 pieces per day. You will also see a postage cost for the mailing. When  done, click Next.

Enter the post office where you will be delivering your mailing. You'll be able to choose from a list of POs.

Time for the postal paperwork. There are two PDF files you will need to download and print. These are pages one and two of Form PS3587, which must be presented with your mailing at the PO. Page one will have some sections to fill out with your company name and address, and the weight and count of your mailing. You will also need to write down your customer ID number. Page two is simply a list of the carrier routes you chose earlier.

Finally, download and print a copy of the facing slip. You will probably need several copies of this (more about this later). Congratulations - you're done with step 2!

Step 3: Create Your Mailpieces

There are specific size and indicia requirements for EDDM. First is size - to make it easier for you, our favorite sizes are 6.25 x 11, 8x 11 or 9x12, but you can make yours any size, as long as it conforms to postal regulations. (Read about it here.)

Here is what your indicia should look like. The indicia should be sized at about .75 to 1 inch:

And note the address placement requirement on your mailpiece:

Once you've designed your mailpiece, you're ready to print and prepare your mailing.

Step 4: Prepare Your Mailing for Processing

Before you deliver your mailing to the post office, you will need to prepare it by bundling the mailpieces. Look at the list of carrier route counts you printed, and count out enough mailpieces for each carrier route. Bundle them in groups of 50 (the last group may contain less than 50). For example, a carrier route with 285 addresses would require 5 bundles of 50, and one of 35. Do this for each route in your mailing. Use rubber bands to hold the bundles together.

Now attach a facing slip to each bundle. (Remember we told you to print several? Here's where they're used.) Fill out the required information on each slip, including zip code, carrier route and number of pieces in each bundle. When you're done, bring your  bundled mail and a copy of the postal form to a postal clerk. You can pay the postage by cash, check or debit card.

And that's it - you're done! If  you need help printing and sending your direct mail card, let us know. We'll guide you through the entire process, or take it over so you don't have to. Call us today at 858-513-7740 and we'll get you started.

For more information on Post Haste Mailing Services, visit, or email us at:

USPS 2012 Mobile Code Promotion is Here

If you're planning a direct mail campaign this summer, you'll want to consider adding a mobile barcode - it will save you two percent in postage.

Aimed at making mobile commerce easier, this year's USPS mobile code program has tighter requirements than last year's, but it's still possible to save postage and add an effective dimension to your direct mail package.

Here's what you need to do:

1. Register for the program with the Post Office. You can do it here or we'll be happy to do it for you.

2. Include a mobile barcode like a QR, Data Matrix or Aztec code, to name but a few. Here's the difference from last year: the code must point to a mobile-optimized landing page that allows your reader to place an order or pay for something in some way. For nonprofit organizations, a donation page qualifies. Or, you can create personalized mobile landing pages for each person on your list.

One or more of the items advertised in your mailpiece must be available on the mobile web page.

3. Add verbiage next to the code telling your reader what to do: "Scan this code to get your own monogrammed widget!" or "Scan this code to make an immediate donation."

4. Be sure your code sends your prospect to a mobile optimized site!

Registration began May 1, and the program will run through August 31, 2012. The discount is only for standard, nonprofit and presorted first class mail.

If you have more questions, or simply need help creating a QR code or integrating it into your direct mail package, email us at

For more information on Post Haste Direct, visit, or email us at: