Postal Discount For Mailpieces With QR Code

The Postal Service filed for a three percent discount in July and August, 2011 for any commercial mailpiece that contains a QR code.

The USPS is using the promotion to highlight the integration of direct mail with mobile technology. The discount will apply to first class and standard letters and flats. Nonprofit mail is not part of the promotion.

To qualify, mailpieces must include a two-dimensional mobile barcode inside or on the mailer that is readable by a smartphone. The code must be used to market, promote or educate.

You can read the complete USPS notice here.

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