Sending a Booklet? Where To Put Your Tabs

If your marketing plan includes mailing booklets, you already know they must be sealed somehow, either with glue or wafer seals. Maybe even a lot of wafer seals. Rarely can you slap a tab in the middle of your flyer and call it good. Now you practically need a Ph.D. in Tabology.

Take letter-sized booklets, for example. They need three tabs, but the placement can be one of three ways. Unless of course you've mistakenly oriented your address block the wrong way ... then God help you, no amount of tabbing will help. You will be damned forever and your children taken away.

But don't worry. Bill and I are here for you. We put together this newly updated cheat sheet that will tell you where to put your tabs.

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