If you're planning a direct mail campaign this summer, you'll want to consider adding a mobile barcode - it will save you two percent in postage.
Aimed at making mobile commerce easier, this year's USPS mobile code program has tighter requirements than last year's, but it's still possible to save postage and add an effective dimension to your direct mail package.
Here's what you need to do:
1. Register for the program with the Post Office. You can do it here or we'll be happy to do it for you.
2. Include a mobile barcode like a QR, Data Matrix or Aztec code, to name but a few. Here's the difference from last year: the code must point to a mobile-optimized landing page that allows your reader to place an order or pay for something in some way. For nonprofit organizations, a donation page qualifies. Or, you can create personalized mobile landing pages for each person on your list.
One or more of the items advertised in your mailpiece must be available on the mobile web page.
3. Add verbiage next to the code telling your reader what to do: "Scan this code to get your own monogrammed widget!" or "Scan this code to make an immediate donation."
4. Be sure your code sends your prospect to a mobile optimized site!
Registration began May 1, and the program will run through August 31, 2012. The discount is only for standard, nonprofit and presorted first class mail.
If you have more questions, or simply need help creating a QR code or integrating it into your direct mail package, email us at firstname.lastname@example.org.