Holiday Mobile Shopping Promotion Announced by Post Office

The Post Office recently filed for another mobile barcode promotion to run November 7 - 21 2012. Called the "Holiday Mobile Shopping Promotion," it will offer an upfront 2% discount on postage for presorted and automation first class and standard rate mail.

Here's what you must do to claim the discount:

     1. Your mail piece must contain a mobile barcode on or inside it.
     2. Your mobile barcode must point to a mobile-optimized site.
     3. The mobile site must offer a product for sale (not a service).
     4. Nonprofits, if you offer a gift in return for a donation, this will qualify you for the discount.

Here's an extra sweetener: If a portion of the orders coming from the promotional mailing are fulfilled using Priority Mail between November 9 - December 31, 2012, you can apply for an additional 1% postage rebate of your original mailing. So keep your receipts!

Registration for this promotion begins September 15, 2012. For tips on how to use mobile barcodes in your direct mail campaign, click here. You can access the complete guide to the USPS Holiday Mobile Shopping Promotion here.

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