USPS To Repeat QR Code Promotion in 2012

The USPS just announced that it is planning another summertime promotion involving QR codes.

According to its VP of domestic products Gary Reblin, last year's QR code promotion - which gave mailers a 3 percent discount on presorted postage - was so successful that the postal board of governors recommended another program be developed.

The details of the new QR code promotion will go to the board of governors on February 8 for approval.

Although there are no specifics yet, Reblen said this year's promotion will have some different features from last year's

"We've studied best practices; we're going to take what we learned from the last one and be more specific."

We'll let you know as soon as we hear what that means.

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